Downtown Done Right: Attract, Retain, Grow.
Be part of a new wave in downtown revitalization. Add unlimited value to your district by spotlighting your local businesses. Join forward-thinking local leaders, developers, BID, DMO, and Downtown managers who have enhanced their communities by partnering with local businesses to create spectacular downtown experiences. Our proven strategies go beyond aesthetics, fostering meaningful engagement and unforgettable customer journeys.Lead your district in redefining what Downtown can be.
Have you been frustrated by
* Vacant and blighted storefronts dragging down the entire district’s image?* Uncooperative or absentee property owners blocking progress?* High turnover and business closures that undo revitalization gains?* Lack of innovation, growth mindset, and risk-taking among existing businesses?* Business and property owners who refuse to maintain minimal visual standards?* Safety concerns around vacant or neglected storefronts and sidewalks?
When perspective shifts, the impact of investment multiplies.
I'm Jaime, founder of Storefront Mastery, and this is how we will create value for your organization:
Storefront Mastery adds value to your downtown by transforming your district into a vibrant, must-visit destination. We partner with Downtown, BID, and Main Street leaders to boost your local experience, helping you attract more foot traffic, increase sales, and elevate your district’s appeal.We collaborate with you to spotlight high-potential businesses and guide them through streetscape transformations that make your district stand out. You’ll see your streets shine with bold, inviting storefronts that draw crowds and spark a lasting transformation, turning your downtown into a magnetic hub that inspires growth and investment.Discover how we help you create a revitalized, unforgettable downtown:
Discover the process that will help you transform your downtown:
1. Create Experiences
We guide place managers like you focus your energy where it matters most. You will elevate your district's best storefronts and align them with a district-wide story, create standout environments that draw attention, build momentum, and turn your downtown into a destination.
2. Transform places
True transformation starts by backing the right players. Local leaders will guide growth-minded business owners to design their storefronts as tools for engagement, improving their business' ROI and igniting a ripple effect that redefines the downtown experience.
3. Build Capacity
District managers will lead visible, strategic change by focusing on the businesses that move the needle. Using the right tools, insights, and guidance, you will cultivate standout storefronts that spark energy, attract attention, and set the pace for your district’s transformation.
We're grateful to work with Clients and Partners from all over the nation
| Mt. Prospect Partnership | Borough of Highland Park | Jamestown Renaissance Corporation | Santa Ana Business Council | Downtown Bound Brook |
| Arcadia Main Street | LAEDA | Monmouth University Center For Entrepreneurship | Isles-Downtown Trenton | Arterial LLC |
| Rural Ideas Network | National Main Street Center | Seton Village, South Orange | City of Trenton UEZ | City of East Orange NJ |
We help public investment meet local momentum by backing local businesses that are ready to lead the charge.
We believe in local champions. They give their love, blood, sweat and tears for their business, and know that their business will grow if the entire district grows. They are ready to become the hosts of downtown, and the reason people come. Their business is first a hospitality business. These are some of our partners who we have helped upgrade and create outstanding, unforgettable in-store experiences.
But don't take our word for it. This is what our partners say:
"Jaime Izurieta and Storefront Mastery have elevated our local businesses, showcasing their understanding of redevelopment and a commitment to excellence. Their transformative work has revitalized storefronts and energized our community, creating vibrant spaces that reflect the pulse of our city. Their dedication to enhancing the business landscape is commendable. I am thankful for the positive impact their work has made on our community.”- James Cahill, Mayor. City of New Brunswick NJ
"Jaime was able to connect with our business community to help them realize their goals and put them into action. Many of the business owners had never thought about their business in that way, and the experience was beneficial. Jaime is creative and realistic with his suggestions. Building up from his ideas, our organization and local businesses can envision creating a better storefront, being part of the greater business community, and expanding their customer base."- Elizabeth Terenik, Executive Director. Chelsea EDC, Atlantic City NJ
To me, Jaime is a bit of a 'horse whisperer'. I had an idea, and when I look at my store today, it is a pure expression of that. Jaime was critical in the process of unlocking and transforming this idea, he listened and guided and what at first seemed overwhelming worked out great. I'm so honored that he chose to work with me.- Edna Epelu, Owner. Papillon & Company, Metuchen NJ
"Jaime's guidance and supportive style was a deeply transformational experience. Our process culminated in a beautiful and powerful experience for our customers. Jaime's experience, understanding and love shines through his work brilliantly. Working with Jaime was a path of true evolution, transformation and deep creativity. It was joyful and powerful emotionally, and a pure value creation model."- Berekti Mengistu, Owner. Mesob Restaurant, Montclair NJ
Shows and Webinars we've been featured in:
Strong Towns' Bottom Up Revolution
Jeff Siegler's A Matter Of Place
Rebecca Undem's Growing Small Towns
Geoff Graham's Yeoman
Civic Brand's Eyes On The Street
Edie Weintraub's Hustle and Heart
Austin Tunnell's Building Culture
Robert Zalkin's Property Potential
Kevin Klinkenberg's The Messy City Podcast
CNU's On The Park Bench
Not every business will lead your downtown forward—but the right ones will.
We help district managers spot the businesses with energy, vision, and potential—then work alongside them to model what’s possible. When these leaders shine, others follow. Transformation doesn’t come from trying to save every storefront. It comes from backing the ones ready to become unforgettable.Let’s talk about how to find them. Contact us and let's have a chat
While we get acquainted, here's something for you...
How To Choose The Perfect Sign, part of the Storefront Mastery system, breaks down all the components of your brand and sign to help you make the right choice for your business.
Unlock Your Dream Storefront: Our Expert Books & Guides Empower You to Craft an Unforgettable Space
Imagine the transformation your downtown could spark by amplifying what already works. A standout storefront, a well-placed bench, or a colorful bucket of flowers can become more than just improvements. They set the tone for what the district can be.Our books and tools are made for district leaders who want to work with the businesses that are ready to lead. We help you guide them to see their storefronts as powerful spaces for connection and identity. When the right businesses take the first step, others follow, and revitalization becomes visible and contagious.These resources are your playbook to make it happen.
The Storefront Mastery Program Playbook
The Storefront Transformation Guide is a 3-step playbook to turn your storefront into a vibrant, customer-attracting hub that drives sales and strengthens your community. Packed with tools and tips, this compact and powerful $49 guide empowers you to create an unforgettable store experience without costly consultants. Transform your business with this invaluable tool. Version 5.0 is available NOW for only $49!
The 10 No-BS Rules For Storefront Design
Elevate Your Store with Exceptional Design: Transform an Ordinary Space into a Profit-Generating, Immersive Experience.
Our e-book, The Ten No-B.S. Rules For Successful Storefront Design, provides a comprehensive overview of the essential elements to create a legendary storefront. Unlock unparalleled value for your business at a remarkable price of just $27. Don't wait – invest in success and make your storefront unforgettable.
The Storyfront Deck
Your Storefront tells a Story. Transform it with the Storyfront Deck. Unleash Your Business’s Potential with every card you flip. The Storyfront Deck is an innovative toolkit, designed to revolutionize the way the business model, experience planning and store layout design are approached by business owners. It ingeniously combines creativity with strategy, unlocking many possibilities for enhancing public spaces and creating remarkable experiences.
MAIN STREET MAVERICKS is the new book by Storefront Mastery's Chief Creative Officer, Jaime J. Izurieta, about innovation, leadership and creating a bright future for Downtown businesses. You can find an excerpt and other goodies on the book site.The Links below will guide you to different ways of purchasing Main Street Mavericks. Lulu for the print book, Issuu to read a preview, Gumroad for the e-book or email for a bulk purchase, which can include a Maverick Community Workshop and other creative ways to spread the word. Visit the book site for more information.
