We are catalysts for public investment meeting local passion to create exponential returns. See what some of our clients are saying.

"Jaime Izurieta and Storefront Mastery have elevated our local businesses, showcasing their understanding of redevelopment and a commitment to excellence. Their transformative work has revitalized storefronts and energized our community, creating vibrant spaces that reflect the pulse of our city. Their dedication to enhancing the business landscape is commendable. I am thankful for the positive impact their work has made on our community.”- James Cahill, Mayor. City of New Brunswick NJ

"Jaime was able to connect with our business community to help them realize their goals and put them into action. Many of the business owners had never thought about their business in that way, and the experience was beneficial. Jaime is creative and realistic with his suggestions. Building up from his ideas, our organization and local businesses can envision creating a better storefront, being part of the greater business community, and expanding their customer base."- Elizabeth Terenik, Executive Director. Chelsea EDC, Atlantic City NJ

To me, Jaime is a bit of a 'horse whisperer'. I had an idea, and when I look at my store today, it is a pure expression of that. Jaime was critical in the process of unlocking and transforming this idea, he listened and guided and what at first seemed overwhelming worked out great. I'm so honored that he chose to work with me.- Edna Epelu, Owner. Papillon & Company, Metuchen NJ

"Jaime's guidance and supportive style was a deeply transformational experience. Our process culminated in a beautiful and powerful experience for our customers. Jaime's experience, understanding and love shines through his work brilliantly. Working with Jaime was a path of true evolution, transformation and deep creativity. It was joyful and powerful emotionally, and a pure value creation model."- Berekti Mengistu, Owner. Mesob Restaurant, Montclair NJ

Our Clients and Partners

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Working together is easy as 1, 2, 3

You want your downtown to be a vibrant, irresistible destination. For that to happen, every street-facing business needs to embrace their role as a key player in the overall experience—seeing themselves not just as retailers but as the welcoming hosts of Main Street.The challenge is that small businesses often lack the time, design expertise, or marketing know-how to fully step into this role. That’s where frustration sets in—you know the potential is there, but it’s difficult to unlock it without the right strategy and support.Real transformation happens when businesses come together, learning from each other and discovering new ways to create value. We understand the pressures they face and the desire to do better while managing their day-to-day. That’s why we bring your organization the tools and wisdom to spark collaborative growth.Here’s how we do it:
1. Identify and Categorize: We assess your local businesses, understand who’s excelling, and where the gaps are.
2. Facilitate Peer Learning: We create opportunities for struggling businesses to experience what top-tier service, design, and hospitality look and feel like, guided by their more successful peers.
3. Guide Transformational Change: We help businesses implement these insights, creating engaging experiences that elevate your Main Street’s appeal as a destination.Let’s connect and schedule a time to discuss how we can bring this to life in your community. While you’re here, check out our books and educational resources below—perfect tools for local businesses ready to create unforgettable experiences.You can flip the script of downtown revitalization. Together, we can transform your Main Street into a thriving hub of activity and connection, where every business contributes to a rich and engaging downtown experience.

Unlock Your Dream Storefront: Our Expert Books & Guides Empower You to Craft an Unforgettable Space

Imagine the remarkable transformation your Downtown could achieve with just the thoughtful addition of a bench, a cozy table with chairs, or a charming bucket of flowers. These seemingly small gestures, when embraced by business owners, have the power to create extraordinary experiences that ripple throughout the community.When you guide local businesses to find their role as more than just commerce, the entire downtown experience shifts. Suddenly, these incremental changes become a strategic driver of economic revitalization and you begin to flip the script of downtown revitalization.We equip place managers with the tools to inspire these kinds of transformative actions, guiding business owners to reimagine their storefronts as dynamic spaces that enhance the overall district. Our products are designed to help you lead this journey.