Downtown Done Right: Attract, Retain, Grow.
Be part of a new wave in downtown revitalization. Add unlimited value to your district by spotlighting businesses poised for growth. Join forward-thinking local leaders who are enhancing their communities by nurturing standout storefronts and creating spectacular downtown experiences. Our proven strategies go beyond aesthetics, fostering meaningful engagement and unforgettable customer journeys.Lead your district in redefining what Downtown can be.
Have you been frustrated by
* Vacant and blighted storefronts dragging down the entire district’s image?* Uncooperative or absentee property owners blocking progress?* High turnover and business closures that undo revitalization gains?* Lack of innovation, growth mindset, and risk-taking among existing businesses?* Business and property owners who refuse to maintain minimal visual standards?* Safety concerns around vacant or neglected storefronts and sidewalks?
When perspective shifts, the impact of investment multiplies.
I'm Jaime, founder of Storefront Mastery, and this is how we will create value for your organization:
Storefront Mastery is a boutique creative agency that helps Downtown, BID, and Main Street leaders turn strategic, laser focused public investments into massive, magnetic impact.
We work closely with district managers to identify high-potential businesses and guide them through storefront transformations that amplify their brand, attract foot traffic, and shift the narrative of the entire district.Because when your strongest businesses lead with bold, beautiful storefronts, your downtown isn't just improved, it's irresistible. And others will follow.See how we help you focus on what works:
We Create Experiences
We help place managers like you focus your energy where it matters most. We guide you to elevate your district's best storefronts and align them with a district-wide story, create standout environments that draw attention, build momentum, and turn your downtown into a destination.
We Transform places
True transformation starts by backing the right players. We work with local leaders to help growth-minded business owners see their storefronts as powerful tools for connection, storytelling, and visibility. That shift improves individual businesses and ignites a ripple effect that redefines the entire downtown experience.
We Build Capacity
We equip district managers to lead visible, strategic change by focusing on the businesses that move the needle. Through tailored tools, insights, and hands-on guidance, we help you cultivate standout storefronts that spark energy, attract attention, and set the pace for your district’s transformation.
Our Clients and Partners
| Montclair Center BID | Mt. Prospect Partnership | Borough of Highland Park | Jamestown Renaissance Corporation | Santa Ana Business Council | Downtown Bound Brook |
| Fair Lawn Main Street | Experience Montclair | City Of Panama City, Florida | NJ DCA Neighborhood Preservation Program | Flemington Community Partnership | Downtown Grand Rapids Inc. |
| City of East Orange NJ | Town of Kearny NJ | New Brunswick Tomorrow | Chelsea Economic Development Corporation | Downtown Westfield Corporation | Florida Main Street |
| Arcadia Main Street | LAEDA | City of Rochester MN | Monmouth University Center For Entrepreneurship | Plainfield Special Improvement District | Michigan Main Street |
| Arterial LLC | Isles-Downtown Trenton | Rural Ideas Network | National Main Street Center | Seton Village, South Orange | City of Trenton UEZ |
We help public investment meet local momentum—by backing the businesses that are ready to lead. See how our partners are making it happen:
"Jaime Izurieta and Storefront Mastery have elevated our local businesses, showcasing their understanding of redevelopment and a commitment to excellence. Their transformative work has revitalized storefronts and energized our community, creating vibrant spaces that reflect the pulse of our city. Their dedication to enhancing the business landscape is commendable. I am thankful for the positive impact their work has made on our community.”- James Cahill, Mayor. City of New Brunswick NJ
"Jaime was able to connect with our business community to help them realize their goals and put them into action. Many of the business owners had never thought about their business in that way, and the experience was beneficial. Jaime is creative and realistic with his suggestions. Building up from his ideas, our organization and local businesses can envision creating a better storefront, being part of the greater business community, and expanding their customer base."- Elizabeth Terenik, Executive Director. Chelsea EDC, Atlantic City NJ
To me, Jaime is a bit of a 'horse whisperer'. I had an idea, and when I look at my store today, it is a pure expression of that. Jaime was critical in the process of unlocking and transforming this idea, he listened and guided and what at first seemed overwhelming worked out great. I'm so honored that he chose to work with me.- Edna Epelu, Owner. Papillon & Company, Metuchen NJ
"Jaime's guidance and supportive style was a deeply transformational experience. Our process culminated in a beautiful and powerful experience for our customers. Jaime's experience, understanding and love shines through his work brilliantly. Working with Jaime was a path of true evolution, transformation and deep creativity. It was joyful and powerful emotionally, and a pure value creation model."- Berekti Mengistu, Owner. Mesob Restaurant, Montclair NJ
Shows and Webinars we've been featured in:
Strong Towns' Bottom Up Revolution
Austin Tunnell's Building Culture
Jeff Siegler's A Matter Of Place
Rebecca Undem's Growing Small Towns
Robert Zalkin's Property Potential
Geoff Graham's Yeoman
Civic Brand's Eyes On The Street
CNU's On The Park Bench
Edie Weintraub's Hustle and Heart
Working together is easy as 1, 2, 3
1
Be Ready
Some places are more ready than others. If you are innovative, confident that your place is special and want to get it to the next level, hit us up.
2
Contact Us
You can contact us by Email, in our Facebook Page, on LinkedIn, on Instagram and via X. We'll reply soon.
3
Schedule a Visit
Great friendships start with a good chat. We'll get together, in person or remotely, and talk about your place, and see which of our products is the better fit for your town.
Not every business will lead your downtown forward—but the right ones will.
We help district managers spot the businesses with energy, vision, and potential—then work alongside them to model what’s possible. When these leaders shine, others follow. Transformation doesn’t come from trying to save every storefront. It comes from backing the ones ready to become unforgettable.Let’s talk about how to find them. Contact us and let's have a chat
While we get acquainted, here's something for you...
How To Choose The Perfect Sign, part of the Storefront Mastery system, breaks down all the components of your brand and sign to help you make the right choice for your business.
Unlock Your Dream Storefront: Our Expert Books & Guides Empower You to Craft an Unforgettable Space
Imagine the transformation your downtown could spark by amplifying what already works. A standout storefront, a well-placed bench, or a colorful bucket of flowers can become more than just improvements. They set the tone for what the district can be.Our books and tools are made for district leaders who want to work with the businesses that are ready to lead. We help you guide them to see their storefronts as powerful spaces for connection and identity. When the right businesses take the first step, others follow, and revitalization becomes visible and contagious.These resources are your playbook to make it happen.
The Storefront Mastery Program Playbook
The Storefront Transformation Guide is a 3-step playbook to turn your storefront into a vibrant, customer-attracting hub that drives sales and strengthens your community. Packed with tools and tips, this compact and powerful $49 guide empowers you to create an unforgettable store experience without costly consultants. Transform your business with this invaluable tool. Version 5.0 is available NOW for only $49!
The 10 No-BS Rules For Storefront Design
Elevate Your Store with Exceptional Design: Transform an Ordinary Space into a Profit-Generating, Immersive Experience.
Our e-book, The Ten No-B.S. Rules For Successful Storefront Design, provides a comprehensive overview of the essential elements to create a legendary storefront. Unlock unparalleled value for your business at a remarkable price of just $27. Don't wait – invest in success and make your storefront unforgettable.
The Storyfront Deck
Your Storefront tells a Story. Transform it with the Storyfront Deck. Unleash Your Business’s Potential with every card you flip. The Storyfront Deck is an innovative toolkit, designed to revolutionize the way the business model, experience planning and store layout design are approached by business owners. It ingeniously combines creativity with strategy, unlocking many possibilities for enhancing public spaces and creating remarkable experiences.
MAIN STREET MAVERICKS is the new book by Storefront Mastery's Chief Creative Officer, Jaime J. Izurieta, about innovation, leadership and creating a bright future for Downtown businesses. You can find an excerpt and other goodies on the book site.The Links below will guide you to different ways of purchasing Main Street Mavericks. Lulu for the print book, Issuu to read a preview, Gumroad for the e-book or email for a bulk purchase, which can include a Maverick Community Workshop and other creative ways to spread the word. Visit the book site for more information.
Copyleft 2025. Some things are impossible to copy. Creativity is one of them.