Storefront Mastery

Legendary Cities, One Storefront At A Time

Welcome to the neighborhood

Storefront Mastery is a creative agency that guides small businesses and the organizations that help them to create great customer experiences.We work with organizational clients to revitalize their districts from the bottom up, by multiplying small businesses' efforts and increasing their visibility and coherence.

Our services

Storefront Therapy Session

Structure: The therapy session is a one-hour introductory phone call where I will guide you to upgrade to the best version of your small business. Through a series of exercises and tools, I help you translate you own knowledge about your business into an epic experience for your customers.
How it helps: you present your problems, issues and ideas and I guide you to imagine the possibilities of creating a legendary experience, a store design revamp, or great new products or services that will help you sell more and build up your community.

What you get: One hour remote consultation to answer any of your questions regarding design, revitalization and strategy.

District Accelerator

Structure: A workshop that provides tools and tactics for creating legendary downtown experiences. Deliverables include a set of recommendations covering strategic, branding, experience design and public space interventions to boost cohesion and attractiveness.
How it helps: by looking at both the district as a whole and its components, we are able to disaggregate larger issues and tend to them individually. We look for opportunities to intervene both at district level and in carefully chosen points within the district, improving the efficacy of each intervention.

Starting at $5,000. Includes the district-wide assessment and a report with strategic recommendations

Storefront Accelerator

Structure: on-site or remote visit to assess the conditions of the store and coaching using the Storefront Mastery System to reimagine the public-facing aspect, create a legendary experience and guide owners through the implementation phase. The process is design-based but may include elements of activation and building of a strong and loyal customer base.
How it helps: provides tools to accurately translate the vision into the store design or a new product, by using business owners' skills and knowledge as drivers.

$2,200 per individual business, including one-on-one workshop and report with design recommendations.

Don't take our word on it.
Here are some happy clients

To me, Jaime is a bit of a "horse whisperer". I had an idea, and when I look at my store today, it is a pure expression of that. Jaime was critical in the process of unlocking and transforming this idea, he listened and guided and what was at first seemed overwhelming worked out great. I'm so honored that he chose to work with me.

Papillon & Company
Metuchen NJ

Jaime’s guidance and supportive style allowed for a deeply transformational experience for our business.
This intense process culminated in a beautiful and powerful "sacred mealtime experience" that invites and guides our customers to actively participate and create a deeply meaningful mealtime experience for their families. Jaime's community experience, understanding and love shines through his work brilliantly.
This was a path of true evolution, transformation and deep creativity. It was truly joyful and powerful emotionally and from a pure value creation model.
Love Jaime and Storefront Mastery!

Mesob Restaurant
Montclair NJ

Why you and I should talk

Small businesses are the most flexible and best suited to lead the recovery effort. Cities, local organizations and developers are instrumental to create the conditions for small businesses to thrive.Healing and rebuilding our economy are the great challenges of our time. The type of downtown/main street organization that will successfully spearhead the effort is creative, innovative and willing to look in unusual places to find the strength, independence and flexibility to make a difference.By leveraging the power of small businesses to build beautiful public spaces in their frontages, Storefront Mastery helps downtowns, main streets, BIDs & small developers to find links between their work and broader citywide Economic Development goals.Storefront Mastery's work ranges from counseling clients to create new ways to face current challenges, assisting partners with street and storefront design projects, creating public policy and district guidelines to boost Economic Development and finding creative new ways to articulate local organizations and small businesses to boost Economic Development plans and programs.

Our books and guides will help you create your own epic storefront

Just imagine your street completely transformed by a bench, a table with two chairs or a bucket with flowers. Storefronts that care about their streets have the power to change them with very small acts of kindness.Cities have the opportunity to multiply those acts of kindness and transform them into a powerful economic revitalization strategy.These products will help downtowns, main streets and small businesses in creating epic storefronts that add value to their neighborhoods and communities.

Storefront Mastery Playbook

DIY Storefront Design Kit for Entrepreneurs who value beauty.
Tell your story, deliver your message, use the storefront as an asset and make it epic!
Take your storefront design from concept to implementation, using your own knowledge and experience.
You can have this tool for only $49

The Ten No-B.S. Rules book

Design is important. It can turn an ordinary store into a moneymaking, experiential machine.
The Ten No-B.S. Rules For Successful Storefront Design gives an overview of everything you need to design an unforgettable storefront. The e-book will deliver much more value for your business than its price of only $27

How To Choose The Perfect Sign

A sign defines the storefront, is the first impression of the brand and it's likely that stores will have the wrong one.
In How To Choose The Perfect Sign, part of the Storefront Mastery system, I break down all the elements of a brand and a sign to help you choose the perfect one for your business. Download for Free!

Some of our clients and organizations where we share and collaborate

Montclair Center
Business Improvement District

Fair Lawn Economic Development Corporation

Flemington Community Partnership

NJDCA's Neighborhood Preservation Program

New Brunswick Tomorrow

PlacemakingX, the International Placemaking network

Statewide Hispanic Chamber of Commerce of New Jersey

You can contact Storefront Mastery and Jaime “The Storefront Guy” on any of the platforms below:

Storefront Mastery. Proudly serving Downtowns and Main Streets everywhere from Montclair, NJ
Twitter: @izurietavarea
Todos los servicios están disponibles en español

Copyleft 2022. Some things are impossible to copy. Creativity is one of them.