BID, Downtown & Main Street directors
You manage a district, a budget, and a board. You know which storefronts hold the street back. We help you move them with strategy that sticks.
A downtown people come to on purpose
We help BIDs, Main Streets, and municipalities turn local businesses into stronger reasons to visit and return. Our storefront strategy connects economic development goals with practical improvements business owners can put into action.
THE ISSUES WE TARGET
Your investment needs
a stronger everyday experience.
Your organization invests in bringing people downtown. Local businesses shape what happens once they arrive. We help you focus business support and storefront investment where owners are ready to act, connecting individual improvements to a stronger district experience.
Visits that don't become habitsEvents can bring people downtown. The everyday experience gives them reasons to return. We help businesses make their offer visible, welcoming, and worth seeking out.
Investment needs a clear starting pointLimited budgets demand choices. We identify willing business partners and prioritize improvements that fit their resources and your district's goals.
Local character is hard to seeIndependent businesses give a district its identity. We help translate what makes them distinctive into storefronts, displays, and experiences visitors can recognize.
Plans need owners who can actA recommendation only matters if someone can carry it forward. We engage owners early and give your team clear priorities, practical guidance, and next steps.
WHERE WE OPERATE
The downtown
revitalization triangle
1 - ECONOMIC DEVELOPMENT
Targeted business support
Identify businesses ready to lead, prioritize achievable improvements, and give your organization a clear basis for deciding where to focus support and investment.
2 - DESIGN
Streetscape Quality
Translate district goals into storefronts, signs, displays, and welcoming entrances that help people understand what each business offers and feel invited inside.
3 - MARKETING
Content & Stories
Help businesses express what makes them worth visiting. Connect their individual stories to a distinctive district experience your marketing can promote.
WHO SHOWS UP IS WHAT MATTERS
We believe in local champions
Local champions give people a reason to choose your downtown. We work with the organizations that support them, helping owners connect their business identity with the experience they offer on the street. Explore five before-and-after projects below to see how that approach translates into storefront design.
OUR METHOD
Three moves that
change a district.
1. Set the priorities
We help your team identify willing business partners, understand barriers, and choose improvements that support your district's goals. You get a focused set of priorities for business support and investment.
2. Make change practical
We work with owners to turn those priorities into storefront and customer-experience recommendations, with clear next steps matched to their budgets and readiness.
3. Build Capacity
Workshops, tools, and implementation guidance help your team and business owners carry the work forward. Track owner participation, improvements completed, and visitor feedback to understand progress.
WHAT OUR FRIENDS SAY
Voices from the places we've served.
"Jaime Izurieta and Storefront Mastery have elevated our local businesses, showcasing their understanding of redevelopment and a commitment to excellence. Their transformative work has revitalized storefronts and energized our community, creating vibrant spaces that reflect the pulse of our city. Their dedication to enhancing the business landscape is commendable. I am thankful for the positive impact their work has made on our community.”- James Cahill, Mayor. City of New Brunswick NJ
"Jaime was able to connect with our business community to help them realize their goals and put them into action. Many of the business owners had never thought about their business in that way, and the experience was beneficial. Jaime is creative and realistic with his suggestions. Building up from his ideas, our organization and local businesses can envision creating a better storefront, being part of the greater business community, and expanding their customer base."- Elizabeth Terenik, Former Executive Director. Chelsea EDC, Atlantic City NJ
CLIENTS AND PARTNERS NATIONWIDE
Districts we have
worked with
Partner Organizations:
PRESS & PODCASTS
Heard across the national conversation
Strong Towns' Bottom Up Revolution
Jeff Siegler's A Matter Of Place
Chip's Sidewalk Ballet
Austin Tunnell's Building Culture
Kevin Klinkenberg's The Messy City Podcast
CNU's On The Park Bench
Geoff Graham's Yeoman
Civic Brand's Eyes On The Street
Our Publications
The Storefront Mastery Program
The Storefront Transformation Guide is a 3-step playbook to turn your storefront into a vibrant, customer-attracting hub that drives sales and strengthens your community. Packed with tools and tips, this compact and powerful guide empowers you to create an unforgettable store experience without costly consultants.
The 10 No-BS Rules
Elevate Your Store with Exceptional Design: Transform an Ordinary Space into a Profit-Generating, Immersive Experience.
Our e-book, The Ten No-B.S. Rules For Successful Storefront Design, provides a comprehensive overview of the essential elements to create a legendary storefront.
Main Street Mavericks
MAIN STREET MAVERICKS is a book by Jaime J. Izurieta on innovation, leadership and creating a bright future for Downtown businesses.
You can find it on Lulu, get the e-book at Gumroad, or email us for a bulk purchase, which includes a Community Workshop. Visit the book site for more information.
GET IN TOUCH
Not every business will lead
your downtown forward.
Let's identify where your organization can make a practical difference. In a 30-minute discovery call, we'll discuss your district's goals, business readiness, and the support needed to move from ideas to action.
Todos los servicios están disponibles en español.
Copyright 2026 Storefront Mastery. Montclair NJ.