Shape the Future of Your Downtown

Be part of a new wave in downtown revitalization. Join visionary district managers nationwide who are guiding their local businesses toward the creation of spectacular downtown experiences. Add value to your community with our proven strategies that go beyond design to promote meaningful engagement and unforgettable customer experiences.Lead your district in redefining what Downtown can be.

Have you been frustrated by

* Limited returns from public investment and improvement programs?
* Shops that don't maintain their brands?
* Poorly designed storefronts and signs?
* Closing businesses and high vacancy?
* Too little innovation and risk taking?
* Low turnout to your networking events?
* Low morale or civic pride?

I'm Jaime, founder of Storefront Mastery, and this is how I will help you create value for your organization:

When perspectives shift, the impact of investments multiplies. Storefront Mastery is an award-winning creative agency that helps BID, Main Street, and Downtown managers turn every dollar spent on downtown improvements into exponential returns.
We work alongside local leaders to guide entrepreneurs in seeing their storefronts as stages for engaging, unforgettable experiences. When public investments align with the creativity and passion of business owners, something extraordinary happens. Suddenly, your downtown isn't just improved—it's irresistible.

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We Create Experiences

Drawing from the best practices in Placemaking, hospitality and entertainment, we help Place managers craft environments that captivate and engage. By guiding local businesses to align their storefronts with a shared vision, we turn your district into an unforgettable destination.

We Transform places

True transformation starts with a shift in mindset. We work with local leaders to inspire business owners to see their storefronts, customers, and community through a fresh lens. This spark of inspiration redefines how they contribute, leading to thriving businesses and a cohesive downtown experience.

We Build Capacity

We help district managers to lead transformative change by providing tools, insights, and vision. By cultivating local catalysts and adding value at every step, we help you become the architect of your downtown’s renaissance, creating a ripple effect of growth and revitalization.

We are catalysts for public investment meeting local passion to create exponential returns. See what some of our clients are saying.

"Jaime Izurieta and Storefront Mastery have elevated our local businesses, showcasing their understanding of redevelopment and a commitment to excellence. Their transformative work has revitalized storefronts and energized our community, creating vibrant spaces that reflect the pulse of our city. Their dedication to enhancing the business landscape is commendable. I am thankful for the positive impact their work has made on our community.”- James Cahill, Mayor. City of New Brunswick NJ


"Jaime was able to connect with our business community to help them realize their goals and put them into action. Many of the business owners had never thought about their business in that way, and the experience was beneficial. Jaime is creative and realistic with his suggestions. Building up from his ideas, our organization and local businesses can envision creating a better storefront, being part of the greater business community, and expanding their customer base."- Elizabeth Terenik, Executive Director. Chelsea EDC, Atlantic City NJ


To me, Jaime is a bit of a 'horse whisperer'. I had an idea, and when I look at my store today, it is a pure expression of that. Jaime was critical in the process of unlocking and transforming this idea, he listened and guided and what at first seemed overwhelming worked out great. I'm so honored that he chose to work with me.- Edna Epelu, Owner. Papillon & Company, Metuchen NJ


"Jaime's guidance and supportive style was a deeply transformational experience. Our process culminated in a beautiful and powerful experience for our customers. Jaime's experience, understanding and love shines through his work brilliantly. Working with Jaime was a path of true evolution, transformation and deep creativity. It was joyful and powerful emotionally, and a pure value creation model."- Berekti Mengistu, Owner. Mesob Restaurant, Montclair NJ


Our Clients and Partners

Montclair Center BIDMt. Prospect PartnershipBorough of Highland ParkJamestown Renaissance CorporationSanta Ana Business CouncilDowntown Bound Brook
Fair Lawn Main StreetExperience MontclairCity Of Panama City, FloridaNJ DCA Neighborhood Preservation ProgramFlemington Community PartnershipDowntown Grand Rapids Inc.
City of East Orange NJTown of Kearny NJNew Brunswick TomorrowChelsea Economic Development CorporationArterial LLCFlorida Main Street
Arcadia Main StreetLAEDACONQUITOMonmouth University Center For EntrepreneurshipPlainfield Special Improvement District 

Shows and Webinars we've been featured in:

Working together is easy as 1, 2, 3

1

Be Ready

Some places are more ready than others. If you are innovative, confident that your place is special and want to get it to the next level, hit us up.

2

Contact Us

You can contact us by Email, in our Facebook Page, on LinkedIn, on Instagram and via X. We'll reply soon.

3

Schedule a Visit

Great friendships start with a good chat. We'll get together, in person or remotely, and talk about your place, and see which of our products is the better fit for your town.

You want your downtown to be a vibrant, irresistible destination. For that to happen, every street-facing business needs to embrace their role as a key player in the overall experience—seeing themselves not just as retailers but as the welcoming hosts of Main Street.The challenge is that small businesses often lack the time, design expertise, or marketing know-how to fully step into this role. That’s where frustration sets in—you know the potential is there, but it’s difficult to unlock it without the right strategy and support.Real transformation happens when businesses come together, learning from each other and discovering new ways to create value. We understand the pressures they face and the desire to do better while managing their day-to-day. That’s why we bring your organization the tools and wisdom to spark collaborative growth.Here’s how we do it:
1. Identify and Categorize: We assess your local businesses, understand who’s excelling, and where the gaps are.
2. Facilitate Peer Learning: We create opportunities for struggling businesses to experience what top-tier service, design, and hospitality look and feel like, guided by their more successful peers.
3. Guide Transformational Change: We help businesses implement these insights, creating engaging experiences that elevate your Main Street’s appeal as a destination.
Let’s connect and schedule a time to discuss how we can bring this to life in your community. While you’re here, check out our books and educational resources below—perfect tools for local businesses ready to create unforgettable experiences.You can flip the script of downtown revitalization. Together, we can transform your Main Street into a thriving hub of activity and connection, where every business contributes to a rich and engaging downtown experience.


Here's something for you...

How To Choose The Perfect Sign, part of the Storefront Mastery system, breaks down all the components of your brand and sign to help you make the right choice for your business.


Unlock Your Dream Storefront: Our Expert Books & Guides Empower You to Craft an Unforgettable Space

Imagine the remarkable transformation your Downtown could achieve with just the thoughtful addition of a bench, a cozy table with chairs, or a charming bucket of flowers. These seemingly small gestures, when embraced by business owners, have the power to create extraordinary experiences that ripple throughout the community.When you guide local businesses to find their role as more than just commerce, the entire downtown experience shifts. Suddenly, these incremental changes become a strategic driver of economic revitalization and you begin to flip the script of downtown revitalization.We equip place managers with the tools to inspire these kinds of transformative actions, guiding business owners to reimagine their storefronts as dynamic spaces that enhance the overall district. Our products are designed to help you lead this journey.

The Storefront Mastery Playbook

Discover the DIY Storefront Design Kit for entrepreneurs who understand the value of beauty.
Share your story, send your message, and leverage your storefront as a powerful asset to engage and inspire your customers. Gain the skills to navigate the design process from concept to implementation, drawing upon your own knowledge and experience. Transform your business with this invaluable tool, available now for only $49!

The 10 No-BS Rules For Storefront Design

Elevate Your Store with Exceptional Design: Transform an Ordinary Space into a Profit-Generating, Immersive Experience.
Our e-book, The Ten No-B.S. Rules For Successful Storefront Design, provides a comprehensive overview of the essential elements to create a legendary storefront. Unlock unparalleled value for your business at a remarkable price of just $27. Don't wait – invest in success and make your storefront unforgettable.

The Storyfront Deck

Your Storefront tells a Story. Transform it with the Storyfront Deck. Unleash Your Business’s Potential with every card you flip. The Storyfront Deck is an innovative toolkit, designed to revolutionize the way the business model, experience planning and store layout design are approached by business owners. It ingeniously combines creativity with strategy, unlocking many possibilities for enhancing public spaces and creating remarkable experiences.

MAIN STREET MAVERICKS is the new book by Storefront Mastery's Chief Creative Officer, Jaime J. Izurieta, about innovation, leadership and creating a bright future for Downtown businesses. You can find an excerpt and other goodies on the book site.The Links below will guide you to different ways of purchasing Main Street Mavericks. Lulu for the print book, Issuu to read a preview, Gumroad for the e-book or email for a bulk purchase, which can include a Maverick Community Workshop and other creative ways to spread the word. Visit the book site for more information.

Let's get in touch

Let's get in touch. You can contact Storefront Mastery and Jaime “The Storefront Guy” on any of the platforms below.Todos los servicios están disponibles en español.

Copyleft 2024. Some things are impossible to copy. Creativity is one of them.